Facebook’s lead generation ad functionality is one of Facebook’s latest most effective forms of gathering leads from potential buyers. We’ve found that with the correct hook and targeting options a lead generation ad can be a very cost effective way to build a database. We have run many successful lead generation focused campaigns using this tool and have seen a great ROI for our clients.
It’s no secret that New Zealand has a shortage of houses and a growing population. Building companies are being formed everyday to cater to this need for new housing. With the literal hundreds of new home building companies that are currently operating in New Zealand we were tasked to come up with a new campaign to disrupt the digital space and the generate leads for an affordable range specific new home builder company.
We took a step back to really understand their brand, we spent time researching what was happening in the industry to find that golden hook for our target audience. We started with defining their audience and digging deeper into what they would be feeling. We then looked at what our new home builder’s competitors were doing. Taking the end goal of generating leads into account we then looked back at our target audience to determine which marketing channels would be the best fit to communicate with them.