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Search. Display. YouTube. Remarketing.

Google Ads

Conversion Optimised Ad Campaigns

Conversion tracking, call tracking, promo extensions, remarketing, landing page optimisation and more...

Based in New Zealand with clients across Tauranga, Christchurch, Auckland, Wellington and Nelson to name a few, we are a bunch of Kiwi digital marketers who operate New Zealand wide to help Kiwi businesses generate high quality leads from the Google Ads network. From your business as usual keyword focused search campaigns to your Google Display ads, Google Shopping ads and YouTube strategies, we believe that the Google Network provides something for every business to leverage in order to generate leads or sales. Have you got an idea in mind which you don't quite know how to execute? Talk to one of our strategists today about how to chalk those ideas into results.

What are Google Ads?

How can advertising on google help me get leads?

Google Ads is an advertising network comprising of key sections such as Google Search, Google Display, Gmail Ads and YouTube ads. Through the Google Network you can bid on a per click basis to get your ads to appear on various platforms.

For example Google Search being the most popular platform where you can bid on different keywords which are auctioned to competing advertisers with their linked ads appearing in Google’s search results. Google charges on a cost per click with rates being determined based on the competitions’ bid and a Quality Score system they have in place. Speaking of Quality Score, this is based on the relevancy of your ad text and also the content on your web page. The better your Quality Score the cheaper your ads will cost and the more money you save while ranking better than your competition.

The Google Display Network, YouTube and Gmail ads work in a similar bidding manner but on these networks you are leveraging banner ads and video ads to appear on various sites which have available advertising space.

Google Search Ads

Get at the top of Google's search results for relevant keywords.

Google AdWords's Search Ads will often be a service business's most powerful tool to generate relevant traffic to their website. When it comes to Search Ads, tracking is a must as there are no excuses for not having your Ads running on the ``Optimise By Conversion`` bid strategy available in AdWords.

YouTube Ads

Get your brand at the forefront of YouTube viewers interested in your services.

We believe that when it comes to digital ads, Brand Engagement trumps Branding. We are in a new age where we no longer need to be paying for space for our ads to air but rather only pay when a potential customer actually clicks on the ad itself.

Google Display Ads

Use Google's audience and keyword data to show your banner ads to the right people.

With over 2 million websites on the Google Display Network and custom audiences pre built based on custom intent, this platform is great for brand exposure and also lead generation to creative get your offer in front of potential interested customers.

Remarketing Campaigns

The ads that follow you everywhere.

Although you cannot run a remarketing campaign from the start of your ads campaign. It is essential to ensure that your Google Analytics is turned on and collecting data so that you can run remarketing ads. A new potential customer usually needs to subconsciously see your brand three times before taking their first step in their purchasing decision. Remarketing will maximise your ad spend and retrieve those customers who have not enquired from the first visit.

The Chalk n Cheese Difference

We track every click, form fill and phone call for better optimisation.

We put you in the spotlight for quality customers leads Just-In-Time for you to solve a potential customer’s problem. Our Auckland Google AdWords experts will get you on the front page of Google within minutes, by allowing you to enter a bidding auction for keywords we jointly agree are relevant to your business. Depending on the competitivity of a particular keyword we have found AdWords to be an effective marketing channel for most businesses. Don’t worry we will analyse your industry and determine the effectiveness of this approach before recommending the strategy. When it comes to return on investment and immediate results, Adwords should be at the top of your list for generating quality leads at an affordable cost per lead?

Management Skills

Your Business Deserves This

Core Values

Why choose us?


We understand context matters. If long term contracts stop fingernails scratching chalkboards then count us in. On the other hand if you prefer to keep your options open then a 30 day cancellation notice should do the trick. Our only consideration is you trial our services for 3 months first to allow us to deliver the leads your hard earned cheddar deserves.


We live digital every day. While some of our competitors specialise in one service and blame the other guy when things go wrong we as a digital marketing agency manage the journey from pie in the sky to the on-going management of your campaign so you always know who to call.


We believe that a ‘good client’ is not necessarily one that spends more. In an industry where percentage of spend is standard we charge only the hours needed to deliver. That means that we are an Auckland based digital agency with goals which are always aligned with your best interests.


A lot of our client’s have chosen us because our team is comprised of experts in various fields of digital therefore you only require one central point of contact for all your digital marketing needs whether this be Google Ads, Social Media, Web Design or Email Marketing. If it’s digital marketing we likely do it or know someone who does it well. Working across multiple channels mean that we are not biased towards one and find the right one for your business, plus we also do this cool multi channel ad strategy approach where your ads will work together to achieve one single goal.



Always a pleasure working with Chris & Brendon. They actually care about the businesses they work with and bring a fresh and effective approach to the solutions they offer.

Michael & Angela Van Vliet Owner & Operator


Awesome team who understand modern marketing and social media, highly recommended!

Jared Gillard Sales Manager Red Baron Motorcycles


A great team and impeccable product delivery every time!

Jamie Reynolds Owner & Operator


Talk to us about your next campaign!

Here at Chalk n' Cheese we specialise in tailoring campaigns to support your business goals within the wider marketing framework and will work closely with you each step of the process from concept to post campaign analysis to create a powerful social media marketing campaign that will generate results. Whether those goals are to grow your audience and get people to follow and like your business. Drive visits to your online store leveraging the channel potential customers feel comfortable being communicated in. Provide the ideal format for offering value to your audience through offers/promotions. Capture leads to increase your customer database using targeted ads that put your brand in front of your key customer profile groups. Generate ROI positive sales directly from your Facebook, LinkedIn and Pinterest campaigns. Enhance your marketing strategy by tapping into what Facebook, Pinterest & LinkedIn knows about your customers to personalise your message and solve their needs.